The mission of the Centro de Estudios en Hotelería Sustentable [Center for Study of Sustainable Hotels] is to support the companies of the sector and their value chain in the evolution towards sustainability –understood as the simultaneous and balanced integration of environmental, social and economic aspects-, which offers the possibility of creating new corporate strategies and rethinking the existing business models through innovation, hence resulting in competitiveness, differentiation, and value creation. To this end, academic learning and research become vital and current for future leaders in this sector.